Read e-book online The Cable Empire Strikes Latin America: How American Pay-TV PDF

By Luiz Duarte

ISBN-10: 1449961118

ISBN-13: 9781449961114

within the mid-90s, a number of media businesses ventured into Latin the US, selling a increase within the rising pay-TV of the sector. now not all businesses survived although. What ended in this enlargement and the survivors' mystery for achievement is the subject of this broad first-hand account by way of media researcher Luiz G. Duarte, who skilled the ups and downs and lived to inform the tale. past an instructional overview of either the selling and social sciences theories that may very likely clarify the proof, the ebook additionally represents a close background of this development for an individual drawn to doing good during this business.

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The Cable Empire Strikes Latin America: How American Pay-TV Conquered the Continent by Luiz Duarte

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