Download e-book for iPad: Restoring Consumer Sovereignty: How Markets Manipulate Us by Adrian Kuenzler

By Adrian Kuenzler

ISBN-10: 0190698578

ISBN-13: 9780190698577

In trendy hugely targeted marketplaces, social and cultural values--such because the way of life connotations that brands and dealers confer upon their goods--often form shoppers' earlier ideals and attitudes and impact the load given to new info by means of shoppers who make paying for judgements available on the market. Such client items current the mostly unexplored challenge of up to date industry regulatory concept in response to which an elevated quantity of product differentiation has rendered daily buying judgements akin to the alternative among an iPhone or a Samsung Galaxy word as a lot an issue of private identification instead of simply certainly one of tangible product attributes. the elemental problem for industry regulators and courts in such an atmosphere is to make markets paintings successfully through delivering a extra effective alternate of data approximately client personal tastes on the subject of tangible product good points, capabilities, and quality.

This booklet demonstrates that greater felony coverage might help shoppers and raise industry potency. It recognizes that when specific ideals held by means of shoppers became culturally or socially entrenched, they're very tough to alter. what's extra, altering such ideals is not any longer easily an issue of teaching humans during the provision of extra details. constructing a unique framework via an in depth research of case legislation in terms of buyer items markets, this booklet supplies an available advent to the legislation and economics of buyer decision-making, and a forceful critique of up to date marketplace regulatory policy.

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Restoring Consumer Sovereignty: How Markets Manipulate Us and What the Law Can Do About It by Adrian Kuenzler


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