By Bonnie S. Brennen
This e-book introduces the basic qualitative equipment utilized in media examine, with an emphasis on integrating thought with perform. each one strategy is brought via step by step guideline on undertaking learn and studying learn findings, along in-depth discussions of the old, cultural, and theoretical context of the actual technique and case stories drawn from released scholarship. this article is a entire and available advent to qualitative tools, excellent for media and mass conversation learn courses.
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Qualitative Research Methods for Media Studies by Bonnie S. Brennen