Download e-book for kindle: Marketing in Developing Countries: Nigerian Advertising in a by Emmanuel C. Alozie

By Emmanuel C. Alozie

ISBN-10: 0789001411

ISBN-13: 9780789001412

No earlier reports have tested the position, courting, and effect of ads and data applied sciences on African societies. severely exploring the dominant cultural values and logos conveyed in Nigerian mass media ads, and the effect of this ads at the socioeconomic improvement of Nigeria and Sub-Saharan Africa, this quantity examines the numerous features of the African marketplace. Marketing in constructing international locations: Nigerian Advertising in an international and Technological Economy will relief present and strength traders and companies in examining the cultural, socioeconomic, and technological evolution underway during this rising economic climate, help in their knowing of the demanding situations in addition to possibilities they could come upon during this quarter, and inspire the production of culturally delicate ads messages – which could finally aid instead of distort Nigeria’s fiscal development.

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Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy) by Emmanuel C. Alozie


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