Download e-book for kindle: How advertising and consumer culture are contributing to the by Christoph Behrends

By Christoph Behrends

ISBN-10: 3638814130

ISBN-13: 9783638814133

Essay from the yr 2005 within the topic Communications - Mass Media, grade: 1,7, college of Leicester (University of Leicester - Centre for Mass verbal exchange Research), direction: ads, tradition and communique , sixteen entries within the bibliography, language: English, summary: city dwellers within the Western global have witnessed a metamorphosis in their cityscapes lately. Small self sufficient shops, eating places and low bars were changed through shops of establishment businesses, equivalent to Tesco, McDonald’s, Burgerking, Starbucks, H&M and the distance. whether you're exploring the town centre of Leicester, London or Hamburg, you discover an increasing number of branches of large-scale company businesses, trying to allure shoppers with their colossal, vibrant trademarks. an identical approach are available within the media – worldwide manufacturers akin to Hewlett-Packard and Coca Cola put up for sale all over the globe, or by way of Barnet et al (1995: p. 164): “Marlboro kingdom is everywhere”. whereas the unification of urban centres has been much-discussed, additional questions must be elaborated on: In how a long way are those phenomena result of globalisation? Which results have they got for all times in Western societies? Is there an international homogenisation of tradition, and if this is the case, to what quantity? Which function does advertisements play during this approach? those and different questions are mentioned during this paper.

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How advertising and consumer culture are contributing to the creation of a homogeneous global culture by Christoph Behrends

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