By Daniel J. Flint,Susan L. Golicic,Paola Signori
Contemporary Wine advertising and provide Chain administration intricately weaves educational wisdom, sensible insights, and firsthand knowledge from wine executives around the globe. Drawing on over 2 hundred interviews and visits with vineyard proprietors, executives and executives in 5 nations, specialists throughout advertising and marketing and provide chain administration study winning advertising frameworks as they practice to growers, wineries, vendors, and shops. mixed with modern services in model administration, revenues, study, social media, this booklet explores interesting and powerful company practices and provides modern advertising and marketing rules that might aid wineries thrive.
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Extra info for Contemporary Wine Marketing and Supply Chain Management: A Global Perspective
Contemporary Wine Marketing and Supply Chain Management: A Global Perspective by Daniel J. Flint,Susan L. Golicic,Paola Signori