New PDF release: Catching Lightning in a Bottle: How Merrill Lynch

By Winthrop H. Smith

ISBN-10: 1118967607

ISBN-13: 9781118967607

ISBN-10: 8126561424

ISBN-13: 9788126561421

The attention-grabbing tale at the back of the corporate that revolutionized the monetary world

Catching Lightning in a Bottle lines the full historical past of Merrill Lynch and the company's tremendous influence at the international of finance, from the beginning of the once-mighty corporation to its inauspicious finish. all through its ninety-four 12 months historical past, Merrill Lynch revolutionized finance by way of bringing Wall road to major road, working less than a sequence of instructions referred to as the foundations. those values allowed the corporate to realize the belief of small traders by means of placing the consumers' pursuits first, riding a company trajectory that improved capital markets and fueled the expansion of the yankee post-war economic climate. Written by way of the son of Merrill Lynch co-founder Winthrop H. Smith, this publication describes the construction and evolution of the corporate from Charlie Merrill's one-man store in 1914 to its acquisition by way of financial institution of the USA in 2008.

Author Winthrop H. Smith Jr. spent twenty-eight years on the corporation his father co-founded, bringing a special viewpoint to endure in telling the tale of the corporate that democratized the inventory industry and at last fell from its lofty perch.

  • Learn why the at first scoffed at Charles Merrill's "radical" funding ideas
  • Discover the foundation of the rules, and the way they drove operations for almost a century
  • Find out why the writer left a profitable Wall highway occupation, and why it was once this kind of clever move
  • Examine the tradition and values that outfitted Merrill Lynch into one of many world's so much profitable and revered companies

Revolutionary imaginative and prescient is unusual, and enduring luck is much more so. whilst a unmarried association demonstrates either one of these features, it really is felt through the global. observe the interesting tale in the back of Merrill Lynch and the boys who equipped it from an insider's standpoint in Catching Lightning in a Bottle.

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Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World by Winthrop H. Smith

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