New PDF release: Branded Beauty: How Marketing Changed the Way We Look

By Mark Tungate

ISBN-10: 0749461810

ISBN-13: 9780749461812

good looks is a multi-billion buck international embracing makeup, skin care, hair care, fragrances, plastic surgery - even tattooing and piercing. through the years it has used flattery, seduction, technology and disgrace to cajole shoppers that they're going to need to make investments in the event that they are looking to glance their top. In Branded attractiveness, Mark Tungate delves into the heritage and evolution of the wonder company. From luxurious boutiques in Paris to tattoo parlours in Brooklyn, he talks to the folks who have made epidermis their alternate. He analyses the selling suggestions utilized by those that create and promote attractiveness items. He visits the labs the place researchers search the foremost to everlasting adolescence. He compares attitudes to attractiveness around the globe and examines the increase of natural attractiveness items. packed with attention-grabbing aspect on nice names corresponding to Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max issue, Branded attractiveness additionally considers the way forward for the sweetness business.

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Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate

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