By Anne H. Chasser,Jennifer C. Wolfe
Discover how the world's major businesses have further price to their corporation by means of rewiring the emblem production process
Brand Rewired showcases the world's prime businesses in branding and the way they've got additional worth to their corporation by way of rewiring the logo production technique to intersect strategic brooding about highbrow estate with no stifling creativity.
- Features interviews with executives from best around the globe businesses together with: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger corporation, GE, Procter & Gamble, LPK, Northlich and more
- Highlights how one can maximize go back on funding in making a strong model and highbrow estate portfolio that may be leveraged economically for a few years to come
- Reveals tips to decrease expenditures within the model production and felony process
- Illustrates how a model approach intersecting with an both robust highbrow estate approach produces a better fiscal go back and extra rewards for the logo venture leaders
Innovative in its strategy, Brand Rewired indicates you ways how major businesses are forsaking the old fashioned research-and-development-driven innovation philosophy and evolving to a Brand Rewired technique of innovating on the customer point, utilizing multi-disciplinary groups to construct a robust model and highbrow asset to maximise go back on investment.
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Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy by Anne H. Chasser,Jennifer C. Wolfe