By Greg Niemann
For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of the way a small messenger provider turned a enterprise big. Big Brown finds the notable 100-year background of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20th century. Casey pursued a Spartan company philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that remains mirrored in UPS tradition today.
Big Brown examines the entire seeming paradoxes approximately UPS: from its conventional administration type and strict rules coupled with excessive worker loyalty and robust hard work relatives; from its old “anti-marketing” bias (why brown?) to its sterling model loyalty and popularity for quality.
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Extra info for Big Brown: The Untold Story of UPS
Big Brown: The Untold Story of UPS by Greg Niemann