New PDF release: A Word from Our Sponsor: Admen, Advertising, and the Golden

By Cynthia Meyers

ISBN-10: 0823253708

ISBN-13: 9780823253708

ISBN-10: 0823253716

ISBN-13: 9780823253715

in the course of the “golden age” of radio, from approximately the overdue Nineteen Twenties till the past due Forties, ads corporations have been arguably crucial assets of radio leisure. so much nationally broadcast courses on community radio have been created, produced, written, and/or controlled by way of advertisements companies: for instance, J. Walter Thompson produced “Kraft song corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell condo espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little recognition from media students and historians. via repositioning the advertisements as a important agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives in regards to the position of ads in tradition, the combination of media industries, and the position of commercialism in broadcasting history.

Based mostly on archival fabrics, A note from Our Sponsor mines company documents from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; company files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and enterprise executives within the NBC files on the Wisconsin ancient Society.

Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to provide a uniquely American kind of advertisement tradition. In recounting the heritage of this kind, Meyers enriches and corrects our figuring out not just of broadcasting background but in addition of ads background, company background, and American cultural heritage from the Twenties to the 1940s.

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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers


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