New PDF release: A Word from Our Sponsor: Admen, Advertising, and the Golden

By Cynthia Meyers

ISBN-10: 0823253708

ISBN-13: 9780823253708

ISBN-10: 0823253716

ISBN-13: 9780823253715

in the course of the “golden age” of radio, from approximately the overdue Nineteen Twenties till the past due Forties, ads corporations have been arguably crucial assets of radio leisure. so much nationally broadcast courses on community radio have been created, produced, written, and/or controlled by way of advertisements companies: for instance, J. Walter Thompson produced “Kraft song corridor” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell condo espresso; and younger & Rubicam controlled “Town corridor this night” with comic Fred Allen for Bristol-Myers. but this truth has disappeared from renowned reminiscence and gets little recognition from media students and historians. via repositioning the advertisements as a important agent within the improvement of broadcasting, writer Cynthia B. Meyers demanding situations traditional perspectives in regards to the position of ads in tradition, the combination of media industries, and the position of commercialism in broadcasting history.

Based mostly on archival fabrics, A note from Our Sponsor mines company documents from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; company files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and enterprise executives within the NBC files on the Wisconsin ancient Society.

Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to provide a uniquely American kind of advertisement tradition. In recounting the heritage of this kind, Meyers enriches and corrects our figuring out not just of broadcasting background but in addition of ads background, company background, and American cultural heritage from the Twenties to the 1940s.

Show description

Read Online or Download A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio PDF

Similar media studies books

Download e-book for kindle: Power of Scandal: Semiotic and Pragmatic in Mass Media by P. Johannes Ehrat SJ

Are there occasions which are inherently scandalous? strength of Scandal unearths that the very concept of 'scandal' is derived no longer from an occasion, yet from public opinion - which, in flip, is construed by way of media narratives. Scandal is robust as a result of its skill to problem associations via destabilizing their legitimacy.

Download PDF by Benedikt-Peter Fecher: Das Bild einer erfolgreichen, kundenorientierten

Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, observe: 1,3, Universität Erfurt, 15 Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: „Dauerhafte Exzellenz braucht dauerhaften Wettbewerb“, postuliert Professor Matthias Kleiner, Präsident der Deutschen Forschungsgemeinschaft (DFG) in seiner Ansprache zum Neujahrsempfang 2007 und spielt damit auf den künftigen Wettstreit um Fördergelder unter den deutschen Hochschulen an.

Architecture as a Performing Art (Ashgate Studies in by Marcia Feuerstein,Gray Read PDF

How do structures act with humans and between humans within the performances of existence? This number of essays unearths a deep alliance among structure and the appearing arts, uncovering its roots in old tales, and tracing a continual culture of proposal that emerges in modern perform.

Read e-book online Methodological Reflections on Researching Communication and PDF

This booklet identifies the strengths and weaknesses of alternative methodological ways to investigate in communique and social switch. It examines the methodological possibilities and demanding situations occasioned via fast technological affordances and society-wide differences. This learn presents grounded insights on those matters from a vast diversity of informed lecturers and skilled practitioners.

Additional resources for A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Sample text

Download PDF sample

A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers

by Edward

Rated 4.81 of 5 – based on 44 votes