By Cynthia Meyers
Based mostly on archival fabrics, A note from Our Sponsor mines company documents from the J. Walter Thompson papers at Duke collage, which come with employees assembly transcriptions, memos, and account histories; company files of BBDO, Benton & Bowles, younger & Rubicam, and N. W. Ayer; contemporaneous exchange guides; and the voluminous correspondence among NBC and enterprise executives within the NBC files on the Wisconsin ancient Society.
Mediating among audiences’ wish for leisure and advertisers’ wish for revenues, admen mixed “showmanship” with “salesmanship” to provide a uniquely American kind of advertisement tradition. In recounting the heritage of this kind, Meyers enriches and corrects our figuring out not just of broadcasting background but in addition of ads background, company background, and American cultural heritage from the Twenties to the 1940s.
Read Online or Download A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio PDF
Similar media studies books
Are there occasions which are inherently scandalous? strength of Scandal unearths that the very concept of 'scandal' is derived no longer from an occasion, yet from public opinion - which, in flip, is construed by way of media narratives. Scandal is robust as a result of its skill to problem associations via destabilizing their legitimacy.
Studienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, observe: 1,3, Universität Erfurt, 15 Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: „Dauerhafte Exzellenz braucht dauerhaften Wettbewerb“, postuliert Professor Matthias Kleiner, Präsident der Deutschen Forschungsgemeinschaft (DFG) in seiner Ansprache zum Neujahrsempfang 2007 und spielt damit auf den künftigen Wettstreit um Fördergelder unter den deutschen Hochschulen an.
How do structures act with humans and between humans within the performances of existence? This number of essays unearths a deep alliance among structure and the appearing arts, uncovering its roots in old tales, and tracing a continual culture of proposal that emerges in modern perform.
This booklet identifies the strengths and weaknesses of alternative methodological ways to investigate in communique and social switch. It examines the methodological possibilities and demanding situations occasioned via fast technological affordances and society-wide differences. This learn presents grounded insights on those matters from a vast diversity of informed lecturers and skilled practitioners.
- Communicating in the Third Space (Routledge Research in Cultural and Media Studies)
- Broadcasting Diversity: Migrant Representation in Irish Radio
- International public broadcasting, governments' power in the world and the spheres of influence: A comparison of the German Deutsche Welle and the American ... importance for nations' roles in the world
- Does Facebook make you happy?
- „Soldatensender Calais“ und „Nachrichten für die Truppe“ als vorgetäuschte Wehrmachtsorgane (German Edition)
- "Ein Anzug aus Strom": LSD, Kybernetik und die psychedelische Revolution (German Edition)
Additional resources for A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio by Cynthia Meyers